Dr. Frederik G. Pferdt, a pioneer in innovation and creativity, served as Google’s inaugural Chief Innovation Evangelist, profoundly shaping the company’s renowned creative culture. At Google, he established the Innovation Lab, training thousands of employees to cultivate and experiment with novel ideas. His expertise extends to academia, where he taught cutting-edge classes on innovation and creativity at Stanford University for over a decade.

Dr. Pferdt’s visionary approach to living “future-ready” in an ever-evolving world has garnered widespread acclaim. His methodologies have been adopted by a diverse range of organizations, from international government agencies like the United Nations to pioneering institutions such as NASA, and even professional sports leagues like the NBA.

His work has captured the attention of over 250 media outlets worldwide, including prestigious publications such as Fast Company, Harvard Business Manager, Der Spiegel, and BBC News. Dr. Pferdt’s insights are set to reach an even broader audience with his upcoming book, “What’s Next Is Now – How to Live Future Ready.” This book promises to be an invaluable resource for those aspiring to shape a better tomorrow.

“I want to help people to see the future as something that is very close, that is in your control, that you decide how it’s going to look like.” – Dr. Frederik Pferdt

Takeaways 

• Future Readiness Mindset: The most impactful way to shape your future is to focus on who you want to become, rather than external factors or material goals. This involves cultivating a mindset of optimism, openness, curiosity, experimentation, and empathy.
• The Power of Visualization and Future Self: Regularly visualizing and connecting with your desired future self can have a profound impact on achieving your goals. This practice helps align your current actions with your future aspirations.
• Emotions in Innovation: Innovation is deeply tied to emotions. Understanding and effectively managing the emotional roller coaster of excitement, disappointment, frustration, and humility is crucial for successful innovation and creativity.
• Situated Cognition and Environmental Design: Your physical environment significantly influences your thoughts, feelings, and behaviors. Intentionally designing your spaces to support your desired future state can have a powerful effect on your ability to achieve your goals and live “future ready”.

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Links For Dr. Frederik Pferdt

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LinkedIn

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