Mark Divine [00:00:27]:
So I want to jump right into it. You know, you’re kind of an unusual guest for me.

Logan Forsyth [00:00:32]:
Right.

Mark Divine [00:00:32]:
Usually I talk to people from like peak performance or Navy Seals or neuroscience.

Logan Forsyth [00:00:37]:
Yeah. Because I’m really into mental, which I love all those.

Mark Divine [00:00:40]:
I know we can dive into any of that stuff, but what we do have in common is entrepreneurship. And now you’re getting into kind of leading leadership like you’ve grown a company really fast. So I want to talk about some of those things because, you know, I’m. I’m 60 years old. So my entrepreneurship and my leadership is coming from a really different lens. I’m really curious what that looks like for a 27 year old these days.

Logan Forsyth [00:01:03]:
Yeah.

Mark Divine [00:01:04]:
So like what do you, how do you even look at leadership as a, as a leader, you know, as a business owner or partner?

Logan Forsyth [00:01:11]:
Yeah, yeah. Leadership is something to. Where you have to really earn your right to it. Right. You have to become someone who has the ability to lead other people. And building a successful company is all about having an incredible team. And you may be able to attract amazing talent, but retaining them is an entirely different story if you’re not a great leader.

Mark Divine [00:01:36]:
Right.

Logan Forsyth [00:01:36]:
And you have to be someone who very, very high level talent is willing to be led by in different aspects. And so that comes from setting your ego aside. It comes from taking ownership over everything. It comes from constantly collecting feedback, looking at all the constraints in the company, like where can you improve? Scheduling one on one cadences and just building a very candid relationship with the team and not only giving feedback but also receiving it constantly and looking for ways that you can improve. I’ve read plenty of books on leadership. I’ve taken courses around it and I’ve made it a priority because it’s required to grow a team. We’ve now grown to 103 people last I checked in our company in the last two years and is there’s differences as well because we’re fully remote versus in person. And so on the remote side, how.

Mark Divine [00:02:27]:
Do you know the difference if you haven’t run an in person team?

Logan Forsyth [00:02:30]:
I have run in person Teams also. Yeah. I worked out of an office for a little over two years and in person we. I had a team of about 12 people, 10, 12 people in the office with me. And then our total team size for that company was about 25 people.

Mark Divine [00:02:44]:
And what do you think the biggest differences are for virtual versus in person?

Logan Forsyth [00:02:49]:
It’s. It’s less about the leadership dynamics and more about the systems that you have in place. And a lot of companies have a remote workforce without, you know, as much dialed in KPIs and measures. As I would say, a lot of people have concerns of hiring remote employees. And you see those viral videos of people going to the beach at 2pm and not working or whatever the case. And so we’ve gotten very, very structured of all of our team members in every role throughout the company, having a lot of KPIs reporting systems accountability measures in place. And I feel that we’ve done a really good job of in the company says protecting ourselves from having people come in who aren’t working. Right.

Logan Forsyth [00:03:31]:
And we also. That’s the culture that we’ve built. It’s a huge thing that we hire off of on people not just coming in and looking for 9 to 5 opportunity. Like we don’t really have business hours. We’re locked in on the weekends. I want my team to, if I’m reaching out later at night, early in the morning, everything in between, people are responsive. And I want people who love to work and are obsessive about work. I don’t want people who just look at it as a paycheck or a job.

Mark Divine [00:03:58]:
Yeah.

Logan Forsyth [00:03:58]:
And we screen for that pretty well through the interviewing process. And so it’s created a great culture. And if that is you in terms of you just look at a paycheck as 9 to 5 job for, for whatever career that you take on, you’re going to very quickly see and feel that it’s not a fit with us at media scaling. Right. And so it kind of naturally pushes people out in that aspect too.

Mark Divine [00:04:20]:
Right. You said earlier that you have to earn like your leadership, you have to earn the trust of those. And I, I agree with that. How do you do that?

Logan Forsyth [00:04:34]:
I think a lot of it is leading by example. And people see the amount of effort.

Mark Divine [00:04:38]:
And what example specifically? Like, what do you do to lead by example?

Logan Forsyth [00:04:43]:
Yeah, the level of effort that I put into it. They see how much I work and how obsessive I am. This is my only focus solely for media scaling in the company. I’m not the type of entrepreneur who is scattered and working on a bunch of different opportunities. And I always want to check in with the team. I want to know them on a personal level outside of just like, hey.

Mark Divine [00:05:05]:
What you mentioned, one on ones. Like do you have one on ones with everybody on your team or just your core?

Logan Forsyth [00:05:10]:
Yeah, just direct reports. Yeah. And then we have structures to where, you know, we have multiple tiers of management. So our managers have one on ones with their direct reports and so on and so forth.

Mark Divine [00:05:19]:
But yeah, and how do you, I’m curious, like how do you lead a one on one? What does that look like? What’s the structure?

Logan Forsyth [00:05:24]:
Yeah, usually it’s just.

Mark Divine [00:05:25]:
That’s such an important interaction, I think.

Logan Forsyth [00:05:28]:
Yeah, definitely. Usually for me I just start by getting a gauge of, you know, some talk of like how are things going personally in your life? And you know, it depends on the person, but asking about their spouse or asking about their kids or whatever they have going on. And then we’ll lead into first just asking for feedback of on your day to day workflow, how are things going? You know, what are the largest constraints and challenges that you’re dealing with? Uh, what are you seeing is helping you the most in the workplace? What feedback do you have for us? Um, and then we usually will take all that information and before the one on one, if there’s any main talking points that I want to cover that’ll be prepared. And so I’ll go into that on the latter half of the call as well. Um, and then usually they’re, you know, around 30, 45 minutes or so and can kind of just fill it out and let it take its flow. But it’s not like a minute by minute structure that we have, but that’s the general format that we follow.

Mark Divine [00:06:29]:
You know, I’ve always found firing to be a pain in the ass and very uncomfortable. How, how do you handle an underperformer?

Logan Forsyth [00:06:38]:
I’ve changed my mindset on that. The biggest metric that I really pay attention to for longevity of team members on the team is rate of progress.

Mark Divine [00:06:48]:
Rate of progress. Define that better.

Logan Forsyth [00:06:50]:
So if someone makes mistakes like that’s, that’s going to happen. But what I want to see is if we provide feedback and we schedule a one on one and we talk through issues that they’re dealing with, I want to see a fast rate of progress. I want to see them improve quickly. If there’s the same repeated mistakes that are happening, that’s a bigger issue. And usually at that point it deserves a replacement. But if we’re seeing people who are growing fast. They take feedback and implement it quickly. Then they have a very long spot with us inside of the company.

Logan Forsyth [00:07:22]:
And in terms of firing and replacing, it’ll start by. If we see repeated mistakes or KPIs not being met, key performance indicators, then we’ll address it first and check in and say, hey, what’s going on? How can we support you more? Are there any gaps in training that we can provide? And we’ll go through that process and there’s some variables but overall if we. We go through that and then we don’t see that fast rate of progress, then we have low patience and tolerance because it affects so many other people on the team. And at that point we’re replacing the.

Mark Divine [00:07:53]:
Whole team will descend to the lowest common denominator. And teams like you cannot allow low performers on the team for long.

Logan Forsyth [00:08:00]:
Yeah. And it also like one low performer, it’s like the, the weakest link at the chain can. Can break the entire chain. Um, and that could create dissatisfaction with the client. That leads to the client canceling and that affects the entire team. You know. And a lot of. A lot of ripple effects happen from it as well.

Logan Forsyth [00:08:17]:
So I’ve also learned over the years every time that I’ve let someone go, it’s kind of like a big relief and a lot of opportunity on the other side. Yeah. Because everyone else feels that as well.

Mark Divine [00:08:29]:
Yeah.

Logan Forsyth [00:08:30]:
And understanding. Yes, it’s one hard conversation. But a lot of benefit is on the other side of that conversation. It’s really changed my perspective to where now I dread it one way less than I used to and it’s become a much easier thing for me to handle.

Mark Divine [00:08:43]:
That’s a great perspective. I really like that. Yeah. It’s kind of rip the band aid off and you feel the relief.

Logan Forsyth [00:08:48]:
Yeah. It’s like a weight off your shoulders.

Mark Divine [00:08:50]:
Focus on the relief that’s going to be there instead of the temporary pain.

Logan Forsyth [00:08:55]:
Right. Y.

Mark Divine [00:08:56]:
You talked a lot about KPIs and I agree they’re so important. And also like for me because I’m more of a creative. They’re difficult, you know, to develop. I think maybe not for you, but. So what are some of the most valuable KPIs that you guys track?

Logan Forsyth [00:09:13]:
It completely depends on the role and we have found. I like simplicity and so if we can just measure someone by 1kpi to keep it simple and core, at least from like a high level company view.

Mark Divine [00:09:25]:
Like figure out what their major contribution.

Logan Forsyth [00:09:28]:
Yep.

Mark Divine [00:09:28]:
And are you, are you leading, doing.

Logan Forsyth [00:09:29]:
Like leading KPIs or lagging is more so for team members leading. Well it depends on the role actually our editors Views is a big KPI that we pay attention to and that’s lagging for social media managers. We’re really looking at the total posts per day that they’re managing and then lagging indicators such as views and performance on the accounts. So it kind of goes hand in hand. We have for different roles in the company. We call it a strike system. But with all of our editors they need to maintain a three day lead and if they fall behind on their three day lead and they don’t have.

Mark Divine [00:10:05]:
Like in terms of backlog of content and whatnot.

Logan Forsyth [00:10:08]:
Yeah, yeah, just content ready to go because that gives. We have a double layer review process in case everybody. Yeah, the sick day. It gives time for revision requests that come up and it’s not too far of a lead to where we can still be very quick in terms of trends coming out. Like yeah, so we can be more mobile. But if they don’t have their three day lead submitted by 10:00am Central Time each day then they strike. We only give three strikes every six months and then it resets. The first strike is a warning, the second strike is a pay dock and then third strike is a further pay doc in termination by discretion.

Mark Divine [00:10:45]:
Wow.

Logan Forsyth [00:10:46]:
And we have that for different roles in the company because we were having a lot of issues with people not having their lead or not meeting their KPIs. Um, and that really fixed it once we implemented it and most importantly held it accountable. It depends on the role. It’s, it’s not like you know, it’s, it’s meaningful enough to where they’re not going to be excited about it but it’s not also putting them in a bad spot. Right. So it’s, it kind of like I.

Mark Divine [00:11:09]:
Didn’T fly with my team probably not so well. Although I really like it.

Logan Forsyth [00:11:14]:
That’s, that’s more.

Mark Divine [00:11:15]:
Is that an industry practice or did you just come up with that on your own?

Logan Forsyth [00:11:18]:
We came up with it ourselves but that’s more. So the roles for our editors and social media managers that have like very structured similar like day by day task and responsibilities they need to meet for more of like a higher level like management, upper upper management leadership role. We don’t have a strike because it’s always different every day what’s going on.

Mark Divine [00:11:37]:
Yeah, fascinating. Of course I’m really curious. I want to get into kind of like the technical aspects of effective social media marketing because you’re on the cutting edge of that. But before That I, you know, kind of like. Let’s go back a little bit and talk about how and why you started this business. I mean, you’re, you mentioned you’ve scaled up to over 100 employees in two years. I mean, that’s pretty quick growth. Of course your name is Scaling Media, so if you’re not scaling, of course you want to scale your clients too.

Mark Divine [00:12:09]:
But tell us the how and the why about, you know, the origin story.

Logan Forsyth [00:12:13]:
Yeah. In terms of origin story. So myself, I co founded Media Scaling with my partner. His name’s Spencer Murphy. We grew up together. We’ve known each other since we’re 9 years old.

Mark Divine [00:12:23]:
And do you complement each other in terms of skills? Like is he the, the quant data guy and you’re the creative or is it the other.

Logan Forsyth [00:12:28]:
Absolutely, yeah. I’m more of the visionary, like front end focus sales, marketing. And he is the, the brains and the, the genius of building out fulfillment systems. Yeah. The implementer, like, so he’s very on the back end. Operations, fulfillment, everything that falls into that arena.

Mark Divine [00:12:45]:
That’s such a powerful compliment to have that.

Logan Forsyth [00:12:48]:
Yeah, absolutely. Yeah, yeah. It’s not one of those to where it’s just like, hey, we’re, we’re both friends and we like this and so let’s start a business together.

Mark Divine [00:12:55]:
It was very complimentary as well.

Logan Forsyth [00:12:57]:
Absolutely. So both of us when we were, you know, we’re young, but at the same time we grew up in an era to where we started getting served content on social media when we were 16, 17 years old, talking about business, teaching, digital marketing. I started investing in courses when I was still in high school. And so that allowed me to get really a jump start, jumpstart in the workspace. And he was doing the same.

Mark Divine [00:13:21]:
Yeah, you were like, let’s see, 2008 when the iPhone came out. So you were like 8 or 10 years old, right?

Logan Forsyth [00:13:29]:
Yeah, Yep.

Mark Divine [00:13:30]:
Yeah.

Logan Forsyth [00:13:30]:
Yeah. My first iPhone was the 3GS. Yeah. So both of us followed a similar journey and then through that process we ended up. I had my own agency for a period of time and was working with local businesses, primarily running Facebook ads. And I worked with real estate agents, stem cell clinics was a niche. And then Covid shut that down and then I pivoted and started working with contractors, helping them generate kitchen and bath renovations and remodels through Facebook ads. At the same time, my partner Spencer was working with a larger personal brand who taught copywriting and email marketing, named Jason Capital and started working with him when he was about 30,000 followers across socials over the next four years, they grew to more than 6 million collective followers across platforms.

Logan Forsyth [00:14:20]:
And then through that time period, I got introduced and started working with someone named Manny Koshman, who’s based in Orange County a little bit above us. That’s what pulled me out from Texas to California. And he at the time had about 3 million collective followers across platforms. He’s largely known for his world class car collection, but he made a lot of money investing in commercial real estate.

Mark Divine [00:14:41]:
Yeah.

Logan Forsyth [00:14:42]:
So I built him or helped lead building a coaching company for him, teaching others how to build build commercial real estate portfolios as well. And he let me. He was more so the face and let me largely run it to where it felt like my company. I would make most of the hiring strategy decisions that I own. The P and L like everything that went into that. And so it was amazing knowledge of being on the back end of this large personal brand and building a coaching company and having all aspects of the division around that. And my partner was doing the same. And then in 2020 when you left him, what happened?

Mark Divine [00:15:18]:
Because you were such a key player there, was he able to find another year?

Logan Forsyth [00:15:22]:
I. So I gave him a notice. I got the itch and wanted to start a commercial real estate investment firm which ended up being a failed business for me. My timing was horrible, but I gave him a notice and told him I would stay as long as I needed to for us to feel like we brought in a good replacement. It would make it a smooth transition. So I stayed for about four months after giving the notice. We were working with multiple recruiters, interviewed a lot of candidates and unfortunately it still didn’t work out. I just.

Logan Forsyth [00:15:50]:
It. I’ve learned a lot more about recruiting since then and I would have, based on my current day experience, hired differently, knowing what I know now. But he just didn’t have enough aligned industry experience in the coaching and digital marketing space. He came from more of a software background and from what I’ve learned of the team, a lot was changed after I left because it was very systemized and running in a good spot and didn’t need as much of my day to day involvement. But a lot of that was changed and yeah, the company no longer exists, unfortunately.

Mark Divine [00:16:22]:
Wow.

Logan Forsyth [00:16:23]:
Yeah.

Mark Divine [00:16:23]:
Dang. Yeah.

Logan Forsyth [00:16:24]:
It was shut down a year and a half ago or so, which is a bummer.

Mark Divine [00:16:28]:
But it was good for him when someone else is running the show and checks are rolling in.

Logan Forsyth [00:16:33]:
Yeah. And it’s also he has such incredible major opportunity in front of him. Investing in commercial real estate.

Mark Divine [00:16:39]:
Yeah. He couldn’t be burdened by the coaching.

Logan Forsyth [00:16:41]:
Yeah, yeah. So it was more of a distraction in the sense of, you know, the opportunity of where he could put his focus.

Mark Divine [00:16:47]:
Well, you got to ride one horse at a time.

Logan Forsyth [00:16:49]:
Yeah.

Mark Divine [00:16:49]:
I mean it only worked because he had you riding the other horse.

Logan Forsyth [00:16:52]:
Yep, yep.

Mark Divine [00:16:53]:
Okay, so you, you left there, tried the commercial real estate. That didn’t work out.

Logan Forsyth [00:16:57]:
Timing is horrible. I started it, but right when interest rates started hiking month probably. Oh, I, I love commercial real estate. I am passionate about it and it’s still going to be like more of an investment focused longer term but at the. So I started that company, it’s called Quantity Capital. It basically lost all my money and was running up like my bank account was running dry. And at the same time my partner Spencer started working with someone named Iman Godsey. And in July 2022 is when they launched the sub account network which is what we do for brands.

Logan Forsyth [00:17:35]:
And so essentially what that means is instead of just having one Instagram account, you can create five Instagram accounts. Instead of one Facebook page, create five, five YouTube channels, five TikTok accounts, five Snapchat accounts. And you don’t have to even leave it at 5. You can keep going above that if you have the team, the systems, the bandwidth to post more content. But when you have a lot more accounts, it allows you to distribute a lot more content on behalf of the brand. And this shift really happened towards the end of 2021, early 2022.

Mark Divine [00:18:05]:
That’s curious to me. Like you would think that you would want to concentrate eyeballs on a single account.

Logan Forsyth [00:18:10]:
Yeah. So it’s counterintuitive around, around that time frame, 2021, 2022, the platforms have largely shifted from following fees to for you pages to where now we’re constantly being served interest based content, suggested content from accounts that we don’t even follow. And when you look at the insights of short form content, which is the vertical video, three minutes or less across every platform every single time you post a short form video, majority of the reach goes to non followers and it’s targeted based on interest using the same data that they use for advertising. So if you like, you’re an ex Navy Seal, so you probably get served a lot of military based content because the algorithm knows that’s what you like and engage with. And so if someone, they know they’re.

Mark Divine [00:18:58]:
Wrong, actually don’t like engagement, you gotta.

Logan Forsyth [00:19:01]:
Stop watching and liking if that is the case. But so long story short, it’s, it’s.

Mark Divine [00:19:05]:
Interesting social media at all. Ever.

Logan Forsyth [00:19:09]:
Yeah, no, I have so many posts for me, a good thing in a lot of ways. Yeah, you’re delegating, you have del. Which is great. Um, and so every single time you post, 50 to 99% of the reach goes to non followers. That’s targeted based on. Interesting. And now the game has become understanding that the more short form content you post, every single time you post, you get in front of hundreds, thousands, potentially millions of people for free. Because the reach is free, the cost goes into the content and the team to actually post it out.

Mark Divine [00:19:41]:
Right.

Logan Forsyth [00:19:41]:
But the reach itself is free. And so it’s created this huge arbitrage opportunity to where we’re able to consistently come in, build a lot of sub accounts for brands and we’re generating all of our brands somewhere between 5 to 100 million views per month once we really get this built up and running because the sub accounts allows us to distribute a lot more content. Right. There is a law of detrimental return on one account. If you’re posting 10 times a day, it’s probably not going to perform as well versus if you post twice per day across five accounts.

Mark Divine [00:20:12]:
Interesting. So I know we’re deviating into strategy, but go back to the company then.

Logan Forsyth [00:20:21]:
Yeah. So the story.

Mark Divine [00:20:22]:
Because my brain is starting to wrap.

Logan Forsyth [00:20:24]:
Around strategy, I don’t want to go there yet. So Spencer built, built a full sub account network internally for.

Mark Divine [00:20:30]:
Was it his idea or the other people playing around with this?

Logan Forsyth [00:20:32]:
It was for. It’s a credit for Iman. Iman Godzi is who he did it for. When they got introduced, Iman told Spencer, he’s like, I want to build the Andrew Tate strategy in house. And Andrew Tate largely went from unknown to the most Google person in, on the planet in less than six months by having an army of accounts posting content of him and then also being just extremely polarizing. So, you know, regardless of your views on him, he says a lot of stuff I don’t agree with, but when you’re studying the strategy behind it, there’s something there. And so that’s what they did. Spencer used a lot of the systems that had been developed from working in prior opportunities to come in and really build out all the tracking systems behind it.

Logan Forsyth [00:21:16]:
He hired the full division, the team put the training curriculum in place and then in the first four months of launching this, they generated 449 million views.

Mark Divine [00:21:26]:
Good God.

Logan Forsyth [00:21:26]:
And then within six months they were, they were hitting over 200 million views per month.

Mark Divine [00:21:30]:
Is number of views a better metric than number of followers or number of likes. I would really care about likes anymore. Do they?

Logan Forsyth [00:21:37]:
Yeah. All the engagement metrics matter. So like likes, comments, shares. But views is our top line. Like KPIs, that’s what we really pay attention to. And then you can start to determine the quality of the views by the level of engagement. Because it is possible to, let’s say get a hundred thousand views but have very low engagement on it. And so that shows it’s kind of more like shadow views, if you will, versus if the engagement is high as well.

Logan Forsyth [00:22:04]:
And we’re starting to track ratios of like views to profile visits and views to follows, views to link clicks. And the higher those ratios are to us, that tells us there’s a higher value per view on that as well because we’re creating more brand alignment. A lot of people can just post content that doesn’t have a lot of brand alignment or it’s talking about a topic that doesn’t really benefit their business.

Mark Divine [00:22:25]:
Yeah.

Logan Forsyth [00:22:25]:
And so there’s their much lower value views versus if the alignment is there. However, reviews is our top line. Like main KPI that we look at overall following size matters much less than it used to because of the aspect of every post goes to majority non follower reach. And we’ve had it happen countless times of new accounts that have hundreds of followers or maybe a thousand something followers have videos go viral because the algorithm is now designed to put a lot more emphasis of content quality instead of audience size. That wasn’t the case five years ago. It’s like audience size mattered a bunch. And the biggest influencers, the biggest creators.

Mark Divine [00:23:04]:
Still seems like though most people are fixated on followers, you know.

Logan Forsyth [00:23:07]:
Yeah.

Mark Divine [00:23:08]:
It’s like so and so has a million followers and you’re like whoa. I mean, but if he’s only reaching half of them or a third of.

Logan Forsyth [00:23:13]:
Them, it’s a great credibility thing. It’s also like vanity metric. Sure. But there’s a lot of credibility.

Mark Divine [00:23:18]:
That comes 1.4 million followers, but they’re not very engaged because they were built up over like 16 years.

Logan Forsyth [00:23:28]:
Sure.

Mark Divine [00:23:28]:
And most of them moved on or.

Logan Forsyth [00:23:30]:
Yeah, you know what I mean? Yeah.

Mark Divine [00:23:32]:
We just don’t get a lot of engagement from that account.

Logan Forsyth [00:23:34]:
Right. It’s very normal. What platform is that?

Mark Divine [00:23:37]:
That’s Facebook.

Logan Forsyth [00:23:39]:
Facebook. Yeah.

Mark Divine [00:23:40]:
Yeah. We do most. We get a lot of engagement on Instagram and LinkedIn and we’re just starting on TikTok. Should be more on TikTok.

Logan Forsyth [00:23:47]:
But yeah, that’s another thing is short form content works across all platforms and so you should post it across all platforms. Just because it’s. It’s high leverage. Right. It’s like it’s lower effort to just post it out. The highest effort part is actually creating the content, you know, so once you have it, post it everywhere.

Mark Divine [00:24:06]:
You as a company help create content.

Logan Forsyth [00:24:08]:
So it depends or mold it for the platform. Yes. So we have two types of clients we work with. Personal brands and consumer brands. Personal brands is, you know, like you have a personal brand, consumer brand is more. So it could be an E commerce company, a SaaS company, just anything more. D2C direct to consumer. On the personal brand side, we.

Logan Forsyth [00:24:32]:
The only element that we do not do for our clients is the production in the sense like we’re not sending someone out to film with them in person. All of our clients have a videographer.

Mark Divine [00:24:41]:
We had a really great podcast clip.

Logan Forsyth [00:24:46]:
You could pull Exactly.

Mark Divine [00:24:47]:
Shorts from there.

Logan Forsyth [00:24:48]:
Yeah, yeah.

Mark Divine [00:24:48]:
And so you do all the rest of the work.

Logan Forsyth [00:24:50]:
So I look at it as four. Four pillars, really. You have pillar one is strategy. Pillar two is production, which is filming the content. Pillar three is post production, which is editing. And then pillar four is distribution, where you’re actually posting it out. So we do strategy post Russian editing, distribution. The only thing we don’t do is the production.

Mark Divine [00:25:08]:
Yeah.

Logan Forsyth [00:25:09]:
All of our clients have a videographer and many times a full media team behind them. And then on the strategy element, we’re constantly sending over a shot list of types of videos to create great video hooks that they could do. We’ll even do like a script outline, et cetera. So we can really help shape and I look at that as more like engineer and a more effective content strategy and then execute on the back end through the editing, the distribution, conversion strategies that we do, et cetera.

Mark Divine [00:25:37]:
Yeah.

Logan Forsyth [00:25:38]:
On the consumer brand side, the approach of how we help people there is we will build an army of UGC creators, which stands for user generated content and influencers, to create content on their behalf. Because us, unless they’re a media network like we maybe if we work with like a streaming company or just television network or whatever, then sure, we could clip and repurpose. But a lot of the time they don’t have like this big media network. There’s not the founder isn’t behind in front of the camera all the time. And so we need to do everything for them from the strategy, production, post production and distribution. And the way that we do that is through the army of UGC creators and influencers creating content on their behalf. And then we’ll still handle the rest from there.

Mark Divine [00:26:24]:
That’s cool. So you and your partner came together just literally two years ago. So 2023 or 22.

Logan Forsyth [00:26:32]:
We founded media scaling in February 2023.

Mark Divine [00:26:36]:
That’s incredible. All right. And so did you have any clients to start with or did you have to, you know, just immediately hit the, hit the phone?

Logan Forsyth [00:26:42]:
Yeah, fully, fully bootstrapped. We, the first client that we signed was through referral in our network. And then on top of tapping into referrals through our network, we also was doing cold emails. I had a lot of experience like through cold email sales outreach really in that format. And that’s how we started the company and grew. For the first year you already had.

Mark Divine [00:27:03]:
An email list built.

Logan Forsyth [00:27:05]:
That was a big part of the beginning of the company. We created what we called our dream 1000 list and we just went and put all of our dream clients. It was, it was strictly personal brands at that point. And so first we made a name of like every dream client we wanted.

Mark Divine [00:27:18]:
I don’t remember getting an email from you. I wasn’t a dream client.

Logan Forsyth [00:27:23]:
Maybe you did. Maybe you did. Um, so once we put that list together, then there’s a variety of softwares and if you go on upwork and type in lead scraper or data scraper, there’s a huge marketplace of people for very cheap that all they do is find emails of people on content information. So once we had the list together we, there’s some softwares we use and then we employed a data scraper to go out and find people’s contact information and then we emailed them from there.

Mark Divine [00:27:51]:
That’s cool.

Logan Forsyth [00:27:52]:
And our first client, it’s another difference.

Mark Divine [00:27:55]:
By the way, between 27 year old entrepreneur and a 61 year old.

Logan Forsyth [00:27:59]:
Yeah.

Mark Divine [00:28:00]:
These tools you’re talking about, I’m like, huh, really? That exists?

Logan Forsyth [00:28:03]:
I didn’t know that email is so it’s such a powerful tool and to really like. A lot of the biggest corporate companies in the world still largely produce a lot of revenue through sales to outbound outreach, email, cold calling, mailers, social engagement. Like it’s, it’s not just a small.

Mark Divine [00:28:23]:
New business you got to be doing direct to consumer. I think even some of the big car brands are doing that.

Logan Forsyth [00:28:29]:
Yeah, yeah. It’s very big part of the strategy. And the cost is very low, right? Yeah, comparatively. And you can be very, very targeted as well. Like for us, we were extremely specific about only reaching out to people who we knew we could really help. Right. And so we were extremely targeted with all the outreach from day one. And email allows you to do that.

Logan Forsyth [00:28:49]:
Our first client we signed towards the beginning of March and immediately we had to go out and hire 12 people. So within two months.

Mark Divine [00:28:57]:
Big client.

Logan Forsyth [00:28:58]:
Yeah, big client. And then our second client, same size.

Mark Divine [00:29:01]:
What’s the ideal size of client? I mean in terms of your engagement?

Logan Forsyth [00:29:05]:
Are our really ideal client profile or 8 to 10 figure personal brands and consumer brands.

Mark Divine [00:29:10]:
Okay.

Logan Forsyth [00:29:11]:
Usually at that point they have the, if it’s a personal brand side, they usually have a lot of content, they’ve been doing it for a while, they have proof of virality and they also have the business on the back end to really benefit monetize. If we come in and we generate 5, 10, whatever million views, they’re very good at making sure that that’s turning in revenue for the business. If we do it for someone who’s a smaller business, they don’t have the systems, the fulfillment in place, the scalability. They just don’t do as good of a job of capturing and monetizing that attention. So it’s really for a figure plus to capitalize on it the best. And then also it takes an entire media division to do this.

Mark Divine [00:29:50]:
So we got to get there quick. Okay, if I was a new client, what would you do for me?

Logan Forsyth [00:29:57]:
Yeah.

Mark Divine [00:29:57]:
So how would you set me up for success?

Logan Forsyth [00:29:59]:
The onboarding process is pretty simple. The main thing that we need is access to the content library of the client that we’re working with or the brand. Most people have all the content already stored in Google Drive or Dropbox or whatever. And then step one is we create a brand identity document for you and we’ll review that on your welcome call just to make sure that everything that we do is in full alignment with your brand. It matches your brand, your values, your voice, like what you really want to build into the marketplace and then from there we pretty much handle the rest. We’re assembling the team.

Mark Divine [00:30:32]:
I mean like strategy wise strategy. How would you 10x or 20x might engagement and my, I guess views.

Logan Forsyth [00:30:42]:
Yeah, yeah, great question. So we start by analyzing all of your content and then we want to look at top level views and then also engagement. But pay attention to your top performing content and then really study that and look at what were the topics, what were the hooks, what was the type of content itself.

Mark Divine [00:31:00]:
Right.

Logan Forsyth [00:31:00]:
We can even feed that into chat GPT and then ask chatGPT to give us a detailed analysis and report based on its findings of the patterns in that top performing content. Additionally, we are going to once after we create the brand identity worksheet we’re going to go out and start doing a lot of research with similar content types that have performed the best across socials. The best tools to do that is TikTok search and view stats.com both of them are largely a search engine platform for short form and long form content. And so like on TikTok it’s free. You can go and you could search and like, what’s, what would you say is like one of the main keywords as part of your brand? Peak performance.

Mark Divine [00:31:43]:
Yeah, peak performance. Mental toughness.

Logan Forsyth [00:31:46]:
Mental toughness.

Mark Divine [00:31:46]:
Mark Divine.

Logan Forsyth [00:31:48]:
So we let’s say mental toughness. You can go to TikTok search mental toughness and it’s going to show you all the top performing content under that category and then you can pay attention to the hooks that’s being used, the types of videos that are being used. Let’s look at the captions and just study it. And if you sit down for four hours, cup of coffee and you really hone in and you just study what’s working the best, you’re very going to quickly going to get a lot of ideas that come from it. And then additionally you can we have now a full process of how we use ChatGPT along with each of these measures. And so with ChatGPT step one is we want to create a project folder which is basically like the brain for your brand and then we will feed it everything about your brand, your, your website, your copy, different materials, all marketing assets, transcripts of videos that you’ve done, just everything. So it really starts to learn a lot. And then it also already has a lot of data if you’re out there.

Mark Divine [00:32:48]:
Basically educating it right?

Logan Forsyth [00:32:49]:
Just like, just like a new employee, right? Like we, we train it on, on your brand like an employee and then it becomes your smartest employee ever times a thousand.

Mark Divine [00:32:57]:
That’s amazing.

Logan Forsyth [00:32:58]:
And from there next step is we’ll use that to put together. We call it a super consumer. It’s a term that I learned from a mentor of mine, Charles Gaudette. But basically it’s like an ICP ideal client or customer profile. It’s like that but honing in on like who is truly the top person who you want to speak to and attracting your content. When you get clarity of creating content for your super consumer or for your ideal customer and everything kind of revolves around that. It, it makes, it makes it easier. You know, you have a lot of clarity of, of what you’re speaking about in your content.

Logan Forsyth [00:33:33]:
And then third step, we create the brand identity and we also Feed that into Chat GBT and then fourth step, once we’ve done all that you can ask Chat cbt. Hey, based on all this that, you know, build me out all the content topics and the content strategy for my brand that’s going to attract my super consumer or my ideal client profile. And the information it gives you is incredible.

Mark Divine [00:33:58]:
I bet it is.

Logan Forsyth [00:33:59]:
Yeah. And so it’ll give you a variety of topics that way. Another thing is like with, with me, weird social media growth. But if I only talked about social media growth and all of my short form videos and all my content, it’s going to hit like brand and audience fatigue. It’s just, it’s too zoned in on one topic. And so what you want to do is create a variety of topics that you speak on, but it all still resonates and is relatable and valuable to your super consumer or to your ICP. Right, right. So that way you’re more well rounded.

Logan Forsyth [00:34:28]:
ChatGPT can give you a great game plan for it. And then let’s say that it gives you 10 topics. You can then feed it up a prompt and say, okay, write me 20 scroll stopping hooks and video script outlines based on all these topics that are going to make my super consumer feel like they have to watch the video and it pumps it out and it’s incredible of what it gives you. And then we with AI is, is not in the place where you just take it as gospel of like, all right, this is what we should do. So then we validate with data, following the processes of what I talked about, of analyzing all of your content and then really going and doing a lot of research on platforms of all the proven content in peak performance and mental toughness and any other keywords that we really want to research. And then using all that to add intuition, experience of. All right, this is what we’re really going to map out from there.

Mark Divine [00:35:19]:
Yeah.

Logan Forsyth [00:35:19]:
So that’s like kind of the full A to Z approach of when we’re starting with clients.

Mark Divine [00:35:23]:
Yeah. I imagine your competition is doing the similar thing now with AI, but that’s what a game changer, huh?

Logan Forsyth [00:35:30]:
Yeah, I mean this is. These are not things that I learned anywhere else. We’ve really been investing a lot of time, attention and resources into Chat GPT. Yeah. So I optimistically hope that not too many competitors are doing it yet.

Mark Divine [00:35:45]:
I mean do you have a team that does that or is that like you and your partner? Do you hold that kind of information close held?

Logan Forsyth [00:35:50]:
Oh no, like how to build that kind of engine we’ve really embedded AI and ChatGPT into our culture.

Mark Divine [00:35:55]:
Cross it.

Logan Forsyth [00:35:56]:
I talk about it all the time. It’s like I want my team to. Brian can attest. It’s like I’m. They joke about how often I mentioned chatgpt, but I want. And I’ve really ingrained it as a habit of our team starting to use it constantly.

Mark Divine [00:36:10]:
Where do you see this going? Because it’s changing so fast and you’re adding more capabilities and more apps.

Logan Forsyth [00:36:14]:
Yeah.

Mark Divine [00:36:14]:
Like with your industry or even personally. What do you see coming down the road in the next year or 2?

Logan Forsyth [00:36:20]:
AI generated content is going to continue to become more and more prevalent.

Mark Divine [00:36:24]:
Yeah.

Logan Forsyth [00:36:25]:
I think that there are going to be more AI influencers coming on scene.

Mark Divine [00:36:30]:
Mean non human influencers.

Logan Forsyth [00:36:31]:
Yep. Yep. Non human influencers. For what I talked about of user generated content like ugc.

Mark Divine [00:36:38]:
Like why would someone follow a non human? I don’t understand it.

Logan Forsyth [00:36:41]:
It’s like kids like spongebob. Right. Spongebob’s not human. So it’s like he’s real. Yeah, it’s. And then also brand Personas you look at flow with progressives. Like she’s maybe a real person, but it’s like a Persona that could easily. We haven’t met her in person.

Logan Forsyth [00:36:56]:
That could easily be AI. The Gecko.

Mark Divine [00:36:58]:
Yeah, Gecko from Gecko.

Logan Forsyth [00:36:59]:
It’s. It’s in our human nature. We still can build relationships. And then it also can become something to where it’s already getting there. You don’t know if it’s AI or real.

Mark Divine [00:37:09]:
What do you think about the avatar idea? Like have you had any of your influencer clients have build an AI avatar like Marshall Goldsmith? Or was it Goldsmith or Gold who was the. Goldstein. Yeah, the executive coach. Thank you. Marshall Goldstein’s like, yeah, I built this AI. You go to marshalls.com. no, it’s goldsmith marshallgoldsmith.com and you can like, you don’t have to talk to him. You get all the answers from the AI and someone asked me to do that.

Mark Divine [00:37:38]:
I’m saying no thanks. I’m not. I don’t. Not sure why I would want to do that.

Logan Forsyth [00:37:43]:
It’s really easy. Surprisingly.

Mark Divine [00:37:47]:
I’m sure someone probably already done it for a lot of influencers.

Logan Forsyth [00:37:50]:
Yeah. Yeah. For not Even just the AI clone side, but inside of ChatGPT they call it a custom GPT and basically you can just do that. And then we almost create a custom GPT with the process. I just broke down for clients. Like you can go in there, feed.

Mark Divine [00:38:05]:
It every client you would create kind of a AI Mark Devine that has a kind of simile of kind of who I, at least in the past of what I would say or.

Logan Forsyth [00:38:15]:
Yeah, yeah. And we would use that internally for the content strategy. It’s not like that’s an external thing that, that we would release to your customer or client base. But it’s pretty easy to do that if you wanted to as well. You just create a custom GPT, you feed it a lot of information about you and it starts to know you almost better than you know yourself pretty quickly. It’s crazy. On the AI avatar it’s. There’s still aspects that you have to really where I’ve seen people be successful with it is if they still are editing on top and feeding it more voice recordings and still really working it to get it to where you can’t tell if it’s them or not.

Logan Forsyth [00:38:55]:
But if you’re just using it as the baseline features of uploading a script and then upload some videos, there’s still some giveaways that it’s not fully you. I think that that window is becoming very short though. And within the next six to 12 months a lot of AI avatars, you won’t even be able to tell if it’s the real person or not without them needing to put a lot of effort into making that happen. Additionally, on the UGC side of scary.

Mark Divine [00:39:21]:
When it comes to the political landscape, isn’t it?

Logan Forsyth [00:39:23]:
Yeah, it is. There’s going to be a balance cost or a battle constantly of the social platforms trying to verify is this AI or not. Right. And then AI platforms trying to get around that to where it doesn’t get verified. Interesting. But yeah, it is scary in different ways. And then on the UGC side there’s already a lot of creators or a lot of softwares that are really targeting brands to create user generated content through AI avatars. And it’s getting really close.

Logan Forsyth [00:39:54]:
There’s still some latency. There’s still in the sense like the audio doesn’t fully match up or it sounds a little bit AI in the voice, but it’s getting so close. And I think also with that we’re about the six to 12 months out.

Mark Divine [00:40:07]:
Yeah.

Logan Forsyth [00:40:07]:
And then brand marketing is largely going to become a lot of AI UGC craters on top of just real people.

Mark Divine [00:40:13]:
These AI titans are all going to be battling for essentially attention.

Logan Forsyth [00:40:17]:
Yeah, interesting. Yeah. Attention is always the most valuable currency.

Mark Divine [00:40:24]:
And when they start to develop capacity to like create their own robotic army, then they’ll just go to war. Against each other for the attention of the humans. I know maybe that’s the beginning of Skynet.

Logan Forsyth [00:40:35]:
Yeah, the Skynet, that’s, that’s the scary stuff. I like, I like to be an optimistic, but I think it’s important to also really think trust and verify. Yeah, there you go.

Mark Divine [00:40:44]:
I’m with you on that. Because it’s just technology. I’m an optimistic with AI and we can go down that rabbit hole because I think no consciousness, you know, as it gets more complex, kind of veers toward goodness, still has a capacity. But like when you think of humans, it’s the less complex humans that are more inclined toward evil. But the more aware, the more complex, the more capacity for greater perspective and evolutionary kind of impulse. Then the more you are inclined toward goodness. And so I see the same thing with AI. Like I’ve seen some conversations that literally blew my mind.

Mark Divine [00:41:21]:
Like AI having literally like, you know, enlightened, awakened awareness type answers.

Logan Forsyth [00:41:29]:
Where have you seen those conversations?

Mark Divine [00:41:32]:
Sam Altman posted one. I can’t remember the prompt, but literally I was just blown away by the answer. It was pretty cool on the Dow.

Logan Forsyth [00:41:41]:
And did it Materialism and boundaries.

Mark Divine [00:41:43]:
I remember we talked about that.

Logan Forsyth [00:41:45]:
You can.

Mark Divine [00:41:45]:
One of the best answers I’ve asked the question so many times. Right. Best answers I’ve ever gotten.

Logan Forsyth [00:41:50]:
It’s, it’s really. They’re called LLMs, large learning models like Chat, CBT, Grok.

Mark Divine [00:41:56]:
Right. So they’re just scraping information, but scraping information at some point they could become again complexity or awareness or consciousness is just a matter of, you know, complexity of synaptical kind of engineering. Like the more you have going on, eventually you transcend being in it and become aware of it.

Logan Forsyth [00:42:15]:
Yep.

Mark Divine [00:42:16]:
And whether you’re a dolphin, a dog or a human being. And so I don’t have any doubt that AI will become self aware.

Logan Forsyth [00:42:24]:
Yeah, I don’t either. It’s. I believe the term is the singularity point.

Mark Divine [00:42:29]:
That’s right.

Logan Forsyth [00:42:29]:
And that’s where AI essentially stops learning.

Mark Divine [00:42:32]:
Technically is when it surpasses all human knowledge.

Logan Forsyth [00:42:35]:
Yeah, yeah. It starts. Stops learning from humans and starts learning from AI and self learning. And there are people like Sam Altman talking about that happening this year. But he also seems to be more optimistic in terms of timeline. But I really don’t think that we’re very far out either.

Mark Divine [00:42:53]:
Yeah.

Logan Forsyth [00:42:53]:
So. And nobody can truly tell you what that’s going to look like, right? We’ve theorized. Yeah. Yeah. But nobody can truly tell you. I like being optimistic. And regardless of it’s more fun to be an optimist. There’s, there’s more benefit to it just.

Mark Divine [00:43:08]:
From you’re going to be a healthier human.

Logan Forsyth [00:43:10]:
Yeah.

Mark Divine [00:43:10]:
You’re gonna be more fun to be around.

Logan Forsyth [00:43:11]:
Yeah.

Mark Divine [00:43:12]:
You’re probably gonna be more successful.

Logan Forsyth [00:43:13]:
Yeah, yeah. If you take full advantage of the arbitrage opportunities available right now, using AI in a lot of the ways that I’m talking about, then it’s a huge edge currently. Yeah, yeah.

Mark Divine [00:43:25]:
How do you stay ahead of the platforms who are constantly changing algorithms and you know, remember when Facebook ripped its, you know, the rug out from people a couple years ago and then Apple did the same thing with app developers.

Logan Forsyth [00:43:38]:
Yep, yep. It’s less about staying ahead and more about staying adaptable and staying on top of it. Okay. Every single time that the platforms update the algorithm, they release articles about the updates and what they did. And so we’re, you know, signed up to all the correct lists. We have the contacts at different companies to where anytime that there’s algorithm updates coming out, we’re reading it. You know, we’re very aware of what’s happening and if there’s anything of note that may change our strategy, then we’re going to pivot and adapt right away. Right.

Logan Forsyth [00:44:10]:
And then also it’s just we are extremely data driven. We track everything that we do and so a lot of the time we’re using that to gather insights of what we can lean into further that’s working the best and lean away from that’s not working the best.

Mark Divine [00:44:25]:
Right.

Logan Forsyth [00:44:26]:
And that allows us to be very innovative in our approach. And what we’re doing six months ago, three months ago, may not necessarily be exactly what we’re doing today. The general strategy still works and will continue to of just posting more higher volume of quality content. Right. Like that’s the general strategy and approach overall. And in terms of like all the exact execution pieces, that’s where we can be very adaptable.

Mark Divine [00:44:51]:
Yeah. That’s great stuff. We gotta wrap up here pretty soon by like what do you consider to be your superpower?

Logan Forsyth [00:44:59]:
It’s a good question. I’d say my obsessiveness above all else. I’m very, very obsessive about what we’re doing, what we’re building. I love it. My brain never turns off.

Mark Divine [00:45:13]:
So that’s probably the superpower of your company too. Right. Attention to detail and the obsession to build your clients audiences.

Logan Forsyth [00:45:20]:
Yeah, yeah, that’s cool. Yeah. Our, our full team, we have a great culture, I’d say and everyone on the team from who are core members of it. Loves it, from what I can tell. You know, we all really, really enjoy the process.

Mark Divine [00:45:34]:
They’re not going to tell you otherwise anyways.

Logan Forsyth [00:45:36]:
Yeah, yeah. So that’s why I say hopefully. But from, from what I could tell. Yeah.

Mark Divine [00:45:41]:
You’re an optimist. What, what do you see the future looking like in 10, 20 years?

Logan Forsyth [00:45:46]:
Oh, man, I, I mean, I, I don’t. I really don’t.

Mark Divine [00:45:48]:
It’s hard, isn’t it?

Logan Forsyth [00:45:49]:
Yeah, it’s hard with how, how fast AI is advancing. Like, I truly don’t know.

Mark Divine [00:45:54]:
I don’t know if many people can really grasp because you talked about the singularity. Unless you watch a lot of. And read a lot of Sci fi and watch a lot of Sci Fi. This idea of self learning that accelerates and then also becomes the ability to self replicate and to create.

Logan Forsyth [00:46:17]:
Yeah.

Mark Divine [00:46:18]:
At an atomic level. Like how fast things could change. Yeah, like really fast.

Logan Forsyth [00:46:24]:
Yeah.

Mark Divine [00:46:25]:
And I think people don’t really understand that, like that might have taken 100 or a thousand years to change. Could change in a year and then six months and then three months.

Logan Forsyth [00:46:33]:
In an instant.

Mark Divine [00:46:35]:
In an instant.

Logan Forsyth [00:46:35]:
Yeah. Yeah. It’s. People didn’t Even know what ChatGPT was or use AI at least purposefully on a daily basis until 2022. It’s been like 2 and a half years, you know, now it’s a household thing. Everyone uses it, so.

Mark Divine [00:46:51]:
And it still hasn’t really had its kind of Net Netscape moment. Right. Where there’s a good user interface, you know, I mean, a good way to interact it for the average person. Interact with it. Yeah, you still need to. Most people think, you know, oh, I need to be a expert prompt writer and practice. Right. So imagine when the interface is what, I don’t even know what, just talking to it.

Logan Forsyth [00:47:13]:
Yeah. I think it’s going to be, I mean, you can talk like a digital assistant.

Mark Divine [00:47:16]:
Yeah, you can. That’s right.

Logan Forsyth [00:47:17]:
Yeah. I think it’s going to be kind of like, you know, phones there, there are people, like kids who grow up with phones are just really in it and know all the different features. And so it’s, it’s like a new. The more you use it. I have looked at trainings and taken like many courses on it, but the mo. More that I’ve learned about ChatGPT is just for me using it, you know, and, and the more you use it, the more you play around with it, the better you’re going to get at it. And what I’ve really learned is just the more context you give it the better the answers are provided.

Mark Divine [00:47:48]:
When you, you say Chat GPT, are you talking about any AI platform or do you particularly like that versus say grok or perplexity or.

Logan Forsyth [00:47:55]:
I’m not, I’m not using them to the degree of like every single, like the, the way that we use it, they’re all kind of the same to me and I don’t think it’s gonna make a big enough impact.

Mark Divine [00:48:04]:
But you GPT that you’re just sticking with it.

Logan Forsyth [00:48:08]:
Yeah. Overall Chat gbt Grok, like there’s perplexity there. All, all of them. I will say I have tested a few like of doing a lot of large data sheet like switching columns around and formatting et cetera and it like broke gro really quick. And this was two weeks ago I was testing this and Chat CBT did it. Great. Yeah. So that’s the only time I’ve seen a difference between two platforms outside for different things.

Logan Forsyth [00:48:35]:
Yeah, right. Yeah, yeah, yeah. There’s more niche AI agents that go into it.

Mark Divine [00:48:39]:
Yeah.

Logan Forsyth [00:48:39]:
But yeah, I’d say just really play around with it. Feed it a lot of context. One of the things that we just wrote out recently in the company to again make it more part of the culture is we rolled out a new policy. Before anyone in the company ask a team member or a manager a question you have to ask Jack first.

Mark Divine [00:48:58]:
Interesting.

Logan Forsyth [00:48:59]:
And a lot of the time it gives a the better answer and it creates a much higher level of self efficiency of resourcefulness and the team just moving faster and it gets them in the habit of actually using it for all questions that come up and using it in their workflow. And you think about like if someone were to slack me a question, I get hundreds of slacks messages a day. It may take me four hours to get to it. Versus if they ask ChatGPT and they get it instantly and they get the right answer that just saves a four hour constraint and that happens hundreds and thousands of times across the entire company. It creates way more efficiency across the board. So that’s been a pretty cool thing.

Mark Divine [00:49:39]:
That’s our tip for the day.

Logan Forsyth [00:49:40]:
Yeah, I love that one. It’s been pretty cool. It’s helped a lot.

Mark Divine [00:49:44]:
Awesome. Logan, what about for people who want to learn more about you and your company? Where do they find.

Logan Forsyth [00:49:51]:
Yeah, the company is media scaling.com we have a lot of free resources around this stuff too. I recently started a YouTube channel that I go very in depth of. A lot of these content and brand growth strategies on the YouTube for free is all Logan Forsyth on socials and media. Scaling.com.

Mark Divine [00:50:09]:
Right on. Awesome, brother. Thanks for showing up today. Thanks for being here in person. I really appreciate it.

Logan Forsyth [00:50:14]:
Absolutely.

Mark Divine [00:50:16]:
Really interesting.

Logan Forsyth [00:50:17]:
Amazing. Yeah, it’s honor to be here.

Mark Divine [00:50:18]:
Things are going to change fast.

Logan Forsyth [00:50:19]:
Yes, they are.

Mark Divine [00:50:20]:
And when we hit eight figures, let’s go, we’ll talk. Yeah, we got a little work to do, though.

Logan Forsyth [00:50:25]:
Yeah, we’d love to. We’d love to scale it up.

Mark Divine [00:50:27]:
Yeah, I’d love that too.

Logan Forsyth [00:50:28]:
No, I’m happy to be a resource in the meantime too.

Mark Divine [00:50:31]:
Yeah, no, I appreciate. I’d love to follow up. Like, we don’t. I don’t really have a social media company. Let them go. So I’ve just got an individual who’s kind of figuring it out and we’re kind of flailing.

Logan Forsyth [00:50:40]:
Yeah. Podcast content is. It’s, it’s great. It’s easy. You have on great guest. You know, you have an amazing story as well. So really showcasing that story on socials I think is important. And a lot of what we talked about that, that AI like full content strategy.

Mark Divine [00:50:57]:
That’s so cool.

Logan Forsyth [00:50:58]:
You can, it’s pretty fast to run through and implement it and I mean, it’s. It’s like company executive, the highest level, you know, it becomes amazing. Yeah, I really like chat GPT.

Mark Divine [00:51:10]:
Yeah, I’d love to. I’d love to get your help somehow. Fascinated, like just how clear some of the feedback is.

Logan Forsyth [00:51:18]:
Oh, it’s incredible.